A family-run oil business grown to new heights. From selling locally, to global distributions – Black Diamond encompasses the American dream. As the start of any small business, Black Diamond had a dream to stand out from the rest in the Permian Basin competitors and outgrow their potential. It all starts with looks - Black Diamond needed a rebrand that could take them from a small pop shop to a leading global equipment provider. We took the reigns and guided them with their logo; a timeless piece with the potential to run for generations. Developed a website that displays their inventory and allowed for massive growth beyond borders a few clicks away. The brand was so powerful it outgrew their industry and expanded into fashion, creating Black Diamond Hat Co. An oil niche hat company that embodies the culture of the oil industry and western wear – Hard Work, Good Times.